Prakrishi: The Kingdom of Health in Packaging

Vishal Vora's Award-Winning Design for Dry Fruits Packaging

The design strategy behind Prakrishi was to create a packaging that tells a story. The idea was to depict each dry fruit as a king of its own kingdom, thereby emphasizing the health benefits of these foods. The result is a range of packaging with strong shelf appeal, characterized by a monochromatic design with each dry fruit portrayed in color as a strong differentiator.

One of the challenges Vora faced was creating a range of dry fruit packaging with a strong visual narrative for the Indian market. Amid hundreds of products vying for attention on the shelves, Prakrishi stands out with its unique visual story of dry fruits. The design was realized using Swiss Pack Zip Lock Packaging with 4-color printing, resulting in a product that is as functional as it is visually appealing.

The design process was underpinned by a deep understanding of consumer mindset and market needs. The most challenging part of the design, according to Vora, was understanding the scientific description of people and culture with their customs and habits. Based on this data, the design exercise took place, successfully connecting the consumer emotionally with a clear brand story.

The project, which started in July 2020 in India and finished in December 2020, was a collaborative effort by Vishal Vora and his team. The hardest part of this packaging was to crack the right approach for design while maintaining a strong visual appeal on the shelf. The result is a distinguished looking packaging range, further enhanced by the right set of color palette.

In conclusion, Prakrishi is a testament to the power of design in product packaging. By creating a strong visual narrative, Vishal Vora has managed to create a product that not only stands out on the shelf but also connects with consumers on an emotional level. This design, which was awarded the Golden A' Packaging Design Award in 2021, is a shining example of how design can be used to tell a story and promote a healthier lifestyle.